'Nothing is original'. Simulacrum can be applied to a large proportion of advertisements, they are copies of things with no original idea/meaning. These advertisements try to emulate emotions and experiences through their constructed advertisements that do not necessarily exist and are probably unobtainable to the general public, creating a hyper-reality for the viewers. This is concealed by the emotional attachments they connect to their products in order to sell them, basically selling products to the public that fail to deliver the 'experience' they are promised in the advertisements, we are continuously being tricked as reality is replaced by the image.
Postmodernism views can be very cynical, however they are also seen to be honest as postmodernists can see through the constructed and false reality that we are continuously being sold and tricked into. Postmodernists can see the unobtainable and superficial worlds some of the public are easily tricked into and can therefore avoid disappointment.
The majority of advertisements nowadays use the idea of a 'grand narrative' to sell their products to an audience, postmodern advertisements ignore this typical convention of creating emotional connections within an advert and actually explicitly expose the fact that other advertisements do this. Adverts become 'postmodern' when they either abruptly let you know that you're watching an advert and being sold a product, make sure you recognise the ideas they have taken from other texts or make a media text from a range of different sources that have absolutely no connection or correspondence to the product or lifestyle they are selling.
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